Rare GoldenEye duo make millions

Two former Rare developers who helped create GoldenEye and Perfect Dark are set to scoop over £11 million each from selling a stake in their own business. Russell Irwin and Beau Cheslukho founded online advertising company Telemetry after leaving the UK developer three years agoTelemetry records data on the number of people who click through after watching online ads. Irwin and Chesluk, alongside co-founder Anthony Rushton, are in talks to sell a 20.4% stake in the start-up Telemetry. If the deal goes through, they will scoop £11.4 million a piece. And, presumably, dance like loons - perhaps even in front of Kinect Sports.Buyers interested in the stake are said to include Goldman Sachs and Credit Suisse. If Telemetry is sold for the target price, it will value the three-year-old company at £175m. Mr Rushton confirmed that the company was in talks to sell the stake but refused to identify bidders. Several London venture capitalists are thought to be interested in buying into the company. Deloitte has been brought in to ready the company for sale. They predict the company will be worth $786m (£486m) by 2014.Mr Rushton said the sale would be used to gauge the interest of institutional investors ahead of a London flotation by 2015: "We are growing rapidly and need to sell equity in the business in order to become a $1bn online video company before we float in a few years." Last year's adjusted profits were £5m on sales of £24m, the firm said.The company recently signed a three-year deal tormt ver and monitor ads for Reckitt Benckiser, maker of Cillit Bang, Dettol and Strepsils. It has also signed a deal with Anheuser-Busch InBev, the world's largest brewer and home to Stella Artois, Beck's and Budweiser. Tim Ingham

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